Tuesday, May 21, 2024

What Later Reviews Really Tell Us

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For those working in social media, having the right management tool in your arsenal isn’t just nice to have—it’s essential. But what happens when the tool you chose, attracted by its promises and potential, starts showing its limitations? Many users of Later, which is often praised for its scheduling capabilities and user-friendly design, have encountered just such a scenario. 

In this post, we will take a look at user feedback about Later found on top software review platforms like Capterra, G2, and TrustPilot. And we’ll unpack the advantages and downsides of Later along the way.

Our goal is to provide you with a comprehensive picture of what reviewers have to say about the platform, so you can determine whether or not Later is the best option out there for you. 

Summary of Later Reviews

GetApp rating: 4.4 / 5

G2 rating: 4.5 /5

Capterra rating: 4.4 /5 

TrustRadius rating: 8.4/10

TrustPilot rating: 2.0/5

TL;DR

Later reviews found on G2, TrustRadius and Capterra noted the following pros and cons about the platform:

  1. Time-saving features like bulk content uploads, hashtag suggestions and a media library
  2. Scheduling calendar is straightforward to use.
  3. Limited platform coverage, specifically the lack of a Google Business integration
  4. Feature restrictions, such as the inability to auto-publish Instagram Reels, or inability to have content approved by stakeholders
  5. Unreliable or nonexistent customer support
  6. Questionable value for the money

Let’s take a closer look at what the reviews have to say about Later.

Later Reviews: The Good Stuff

First, here are the positives that we find on the review sites:

  • Scheduling features 
  • Hashtag suggestions
  • Bulk image and video uploads
  • Media library
  • Link In Bio feature

As I looked through the experiences shared by Later users on G2 and other major review sites, I  discovered many useful features for social media professionals in the platform.

Here’s some of the most beneficial features that Later has, according to user reviews:

Media Library and Hashtag Creator

For Later user Jaclyn H., the media library’s ability to differentiate between used and unused media is a standout feature, alongside the simplicity of the system and the helpful hashtag creator. These tools can be particularly useful for small businesses or solo entrepreneurs who need to keep track of their content without getting overwhelmed.

Later Review 11

Scheduling social media posts

For people who like to batch create and schedule their social content for the entire month ahead of time, Later is one tool that allows you to do this easily, as noted in the review below.

Later Review 14Later Review 14

 

Later reviews, What Later Reviews Really Tell UsLater reviews, What Later Reviews Really Tell Us

The general consensus among most reviewers suggested that Later can be an effective tool for users with more straightforward needs. Its core feature-set seems to provide a solid foundation for businesses who need just the essentials of social media management. 

One thing that stood out was that the majority of the positive reviews discussed features that are largely table stakes in today’s market of social media tools. That seems to suggest that many Later users are newer to social media management or only have very basic needs. Because there are plenty of other social media tools (like Agorapulse) that not only offer these same benefits, but also extend beyond them to cater to the needs of growing businesses and more demanding social media tasks.

And while it’s clear from reviews that Later has its merits, there were also some limitations noted as well by reviewers (but more on that later).

Later Reviews: The Not-so Good Stuff

Limited functionality and integrations

Later users like Meredith and Melle found that while Later started strong, its functionality didn’t scale with their needs. The platform’s initial ease of use, highlighted by its drag-and-drop scheduling, becomes less appealing when faced with the tedious tasks of image resizing, or having to publish Instagram Reels manually.

Similarly, multiple users noted that the lack of a Google Business integration was enough reason to switch to using another platform that offered this capability. 

 

Later Review 6Later Review 6

Later Review 5Later Review 5

Non-existent customer support

The importance of having access to reliable customer support when you need it is something that can’t be stressed enough. Delays in receiving assistance or unresolved issues can have immediate impacts on social media presence and audience engagement.

Unfortunately, some users have experienced frustration with the responsiveness or helpfulness of Later’s support team, leaving them feeling unsupported in critical moments. 

 

Later Review 16Later Review 16

Later Review 2Later Review 2

Unreliable publishing 

Several reviews raised concerns about their scheduled posts not being published as they should. And for social media managers who have dozens or even hundreds of posts scheduled, this can be a real problem, which is then compounded by the lack of helpful support mentioned earlier.

Having to troubleshoot the problem yourself or redo the posts from scratch is a really time-consuming process that ultimately distracts you from more impactful client work.

 

Later Review 10Later Review 10

Later Review 8Later Review 8

Lack of auto-publishing features

For creators like Mikenzie, the lack of comprehensive auto-publishing features was a significant roadblock. This inability to fully automate the publishing process across all platforms makes maintaining a consistent online presence more difficult than it needs to be. And using ineffective workflows, or having to outsource tasks to freelancers, can cause additional resources and management challenges that can wear down even the more dedicated of marketers.

Later Review 1Later Review 1

A question of value

While Later’s brand name carries weight, smart business owners understand that name recognition doesn’t always equate to the best on the market. When the pricing doesn’t align with the features offered, users like Nia begin to consider better options that provide a more comprehensive set of features at a competitive price point.

Later Review 7Later Review 7

And these are just a few of the challenges that users mentioned with Later. 

And if you have used Later, some of these challenges likely sound all too familiar. 

Perhaps you’ve felt the sting of Later’s limited platform coverage, finding yourself juggling between tools to cover all your social media bases. Or maybe you’ve hit the wall with feature restrictions that leave you wanting more from your analytics or you wishing for an easier way to engage your audience.  Not to mention the times you’ve reached out for help, only to be met with an AI chatbot, that left you frustrated and still searching for answers. 

And I am sure you wanted a social media management tool that would simplify your tasks, not make them more complicated, right?

So how does Later stack up against other popular alternatives like Agorapulse on G2?

G2 Ratings of Later and Agorapulse Features

Here’s what the ratings say on G2 about the feature sets of Later and Agorapulse.

The below comparison chart shows that Later and Agorapulse have their respective strengths and areas for improvement.

Later’s content calendar and library are highly rated, indicating that users find it effective for planning and visualizing their social media strategy.

However, Later lacks in approval workflows, suggesting that collaboration on content decisions might be more challenging.

This is an area where Agorapulse excels, as the platform has comprehensive features for team collaboration, making it a better option for teams needing streamlined content approvals.

 

Later and Agorapulse g2 ratings img 2Later and Agorapulse g2 ratings img 2

Additionally, in regard to social analytics, engagement, and campaign planning, Agorapulse seems to be the favorite among reviews on G2, ranking higher in each of those categories.
Later and Agorapulse g2 ratings img1Later and Agorapulse g2 ratings img1

You’ll note that Later does have slightly higher ratings in areas like ease of use and setup—although both platforms have fairly high ratings for these categories. Later however falls short when it comes to quality of the support. And as we have seen from the individual reviews earlier, the level of support seems to be an ongoing concern for Later customers, so the ratings in this area are not overly surprising.

Lastly, in terms of product direction Agorapulse ranks above Later again, indicating that users find Agorapulse is good at evolving to meet their needs and regularly introduces new features, integrations, and platforms that are useful.

Later and Agorapulse g2 ratings img 3Later and Agorapulse g2 ratings img 3

 

So how exactly does Agorapulse address these issues identified by Later reviewers and the ratings found on G2? Let’s take a closer look.

Later Issues Solved With Agorapulse

1. Comprehensive auto-publishing

The need for full auto-publishing capabilities, as highlighted by Mikenzie, is met head-on with Agorapulse’s advanced scheduling features. We provide a streamlined experience that empowers users to schedule posts, including Instagram Stories and Google My Business updates, without the need for manual intervention. This allows you to focus on strategy and engagement rather than getting bogged down in the minutiae of post scheduling.

2. Customer support that is more human, less bot

We understand the frustration of users like Vanessa who demand efficient support. That is why Agorapulse prides itself on its customer service, which is quick, human, and helpful. Our team is dedicated to providing fast and reliable assistance, ensuring that even the simplest queries are resolved swiftly and satisfactorily—because when you’re managing social media, every minute counts.

3. Built-in integrations that make your job easier

For social media managers seeking a tool that goes the extra mile with advanced features and integrations, Agorapulse steps up to the plate. This includes things like a Canva integration built right into the publisher so you can create, design graphics for your posts without ever having to switch tabs. And a Google Analytics integration so you can get a birds eye view of exactly how your social media efforts are impacting website traffic and conversions. Not only that, you’ll find a host of other useful integrations with your go-to marketing tools, such as Salesforce and Hubspot. Our commitment to integrating with a wide range of platforms means you won’t have to settle for anything less than comprehensive. 

4. Transparent pricing aligned with value

Agorapulse offers straightforward pricing plans that align with the robust feature set we provide. Contrary to Nia’s experience with Later, with Agorapulse you get what you pay for—and more. No surprises, just honest value that scales with your business needs.

But let’s see what real users of Agorapulse have to say about their experience with the tool. 

Later Review 9Later Review 9

 

 

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Real people like Kelly and Cynthia have shared how Agorapulse has made their social media life easier, more productive, and let’s be honest, less of a headache.

Whether it’s the speedy customer service, the continuous roll-out of new features, or just how darn easy it makes scheduling and analytics, the consensus from reviews is that Agorapulse understands what businesses need.

get a free demo of agorapulseget a free demo of agorapulse

 

In Conclusion

So, if you’re looking for a change, or just curious about what you might be missing, why not take Agorapulse out for a spin?  It might just be the breath of fresh air your social media routine needs.

If you want to see how Agorapulse can improve your social media management, you can grab a free 30 day trial today and give it a test run – no strings attached.

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